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August 09, 2020 - BY Admin

Do I Need a Website for My Business? 10 Reasons Why the Answer is Yes

If your business has gotten this far without a website, you might be wondering: do I need a website for my business? What’s the point if my business is already successful without one?
The short answer is that there has never been a better or more important time to invest in a website for your business. A website offers a wide variety of benefits for small businesses, and most of these benefits increase in value exponentially year over year, just like the Internet itself.
Not convinced? We’ve collected ten of the biggest benefits your small business can receive from even a simple website.


Ten reasons why you need a website for your small business


1. A website makes you look professional

84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles. Your website is also the perfect place to show off any professional certifications or awards your business has.

Beyond that, having your own website lets you create a branded email address (e.g. diana@yoursite.com) which adds a level of professionalism to all of your correspondence, especially if you’ve used a personal email address to conduct business up until now.

2. Your website can attract new customers through Google

You may be happy with the current size of your business, but every company experiences customer turnover. To encourage continued success, you need to attract new customers, and one of the best ways to do it is by making yourself visible on Google.

A well-optimized website can help your business rank well for a variety of search terms and attract a steady stream of new customers. There are several free SEO tools that make it easy to optimize your website without any prior training.


3. You can clearly showcase your products and services

You can show potential customers what they’ll get when they work with you by displaying high-quality photography on your website. 

Your website establishes your place in the industry

If your competitors aren’t online yet, they probably will be soon. Establish yourself as a leader in your field by building a high-quality website first.

If your competitors are online, you have a different kind of opportunity: you can build a website that’s completely different from your competitors’ sites, showing potential customers what makes your company stand apart.


A website ensures your success over the long term

In 2020, almost 4.54 billion people (59% of the global population) use the Internet, and more and more people are getting online.

Without a website, your business is invisible to these people. As we progress further into the digital era, your business will become invisible to everyone unless you invest in a website.

So to stay competitive in this increasingly digital world, your business needs to get online.


You can get all of these benefits without spending a fortune

Building a website isn’t just easier than it used to be; it’s also more affordable. If you’re willing to follow a simple, non-technical DIY approach, you can build a website for as little as $70 per year.

WordPress, which again is the most popular way to build a website, is 100% free for the core software. If you add a free WordPress theme like Neve or Hestia and cheap website hosting, you can be up and running at a very low cost.